Freerice is the fun and educational trivia game that lets you make a difference and get smarter — just by playing.As you play Freerice and answer questions correctly, messages from our sponsors appear on your screen. When you see one of these messages, you trigger a payment from the sponsor to the World Food Programme to support its work saving and changing lives around the world.In the game, these payments are represented by grains of rice. The amount of money generated when you view a sponsored message is roughly equivalent to what the World Food Programme spends to purchase 10 grains of rice.By playing, you are generating the money that pays for this rice. The money is also used to pay for other types of assistance — not only rice — depending on where needs are greatest.Freerice asks you for your location and your advertising ID so we can show you more personalized ads (just like on the website). These ads generate higher payments from our sponsors. You can refuse these permissions or change your advertising ID in your phone settings at any time.